Orange is a combination of red and yellow, and the emotional and mental responses it creates are very much a combination of the two, as well. You’ll even find red in family restaurants! The color red has also taken over food companies, restaurants, and drink brands, as it’s been found to stimulate the appetite! Just look at McDonald’s, Wendy’s, Burger King, KFC, Red Robin, In-N-Out, Carl’s Jr., Arby’s, and thousands of other restaurants, fast-food chains, and eateries throughout the country that feature red heavily in their logos and establishments. Red also evokes ideas of action, adventure, and strength, and it has the ability to accelerate heart rate and breathing. Represents intense feelings, including aggression, happiness, love, and passion. To make sure that you’re always aware of how color psychology is affecting your work and to ensure that you are always able to use the psychology of color to your advantage, keep in mind the following findings about how specific colors are perceived: Using the Psychology of Color to Your Advantage This means that when you’re creating your design for your audience, you must consider the psychology of color and decide whether the color scheme you want to choose is the best color scheme to evoke the right feelings and thoughts in your audience. Whatever your intent may be when using a certain color in your designs, the actual interpretation of that color choice may be drastically different. Just as graphic designers have accepted the “Keep it simple, studpid” (K.I.S.S.) mantra when designing, according to research conducted in color psychology, we’ve come to view specific colors in very specific ways – and it’s something graphic designers have come to understand and accept. Whatever contemporary design standards are accepted as the norm are often adopted and repurposed until something new and groundbreaking comes along. Like any other group of industry professionals, graphic designers are often limited by popular design practices. What exactly is the “psychology of color?”
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